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Favourite hobby
Biggest talent
Signature look
Life Motto
Stealing attention
Looking innocent after causing chaos
Floppy ears,
serious face,
zero guilt.
Spoil the dog.
Accept the chaos
The cheeky cocker spaniel behind Barkie.
Cute face.
Questionable decisions.
Big brand energy.
Meet Alfie
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WHO IS ALFIE?
Alfie is not just the face of the brand. He is the full personality.
He inspires the colours, the cheeky phrases, the playful designs and the whole Barkie attitude.
Everything has to pass the Alfie test: cute enough for the hoomans, practical enough for real life, and fun enough for dogs who refuse to be boring.
He is the kind of dog who looks like butter would not melt, while absolutely planning his next tiny crime.
THE BOSS, THE MUSE, THE CHAOS
Alfie is the reason Barkie by Alfie exists. Â
He is an English cocker spaniel with floppy ears, dramatic opinions and a talent for looking completely innocent after causing absolute chaos.
He loves attention, walkies, snacks, cuddles and pretending he has no idea what happened.
Barkie was built around Alfie’s world: playful, stylish, a little bit cheeky and full of dog-parent love.
