Last updated: 22/06/2026
 

At Barkie by Alfie, we care about your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, join our mailing list, create an account, or place an order.
 

1. Who we are

Business name: Barkie by Alfie Ltd
Company number: 17256595
Website: www.barkiebyalfie.com
Email: hello@barkiebyalfie.com

For this Privacy Policy, “we”, “us” and “our” means Barkie by Alfie Ltd.
 

2. What information we collect

We may collect the following personal information:

• Name

• Email address

• Phone number, if provided

• Billing address

• Delivery address

• Order details

• Customer account details

• Payment confirmation details

• Messages sent through our contact forms

• Newsletter and marketing preferences

• Reviews, feedback or survey responses, if provided

• Website usage data, such as pages visited and links clicked

• Technical data, such as IP address, device type, browser type and cookie data

We only collect information that we need to run our website, process orders, provide customer support, improve our services and meet legal requirements.
 

3. How we collect your information

We collect information when you:

• Visit our website

• Place an order

• Create a customer account

• Sign up to Alfie’s List or our newsletter

• Complete a contact form

• Email us

• Contact us about products, press, suppliers, collaborations or customer support

• Use our website cookies or similar technologies

• Interact with our social media pages or online adverts
   

4. Why we use your information

We use your personal information to:

• Process and deliver your orders

• Send order confirmations and delivery updates

• Manage returns, refunds or complaints

• Reply to enquiries and customer service messages

• Manage your customer account

• Send marketing emails, if you have signed up

• Improve our website, products and customer experience

• Understand how customers use our website

• Prevent fraud and keep our website secure

• Meet legal, tax and accounting requirements
   

5. Our lawful basis for using your information

We only use your personal information when we have a lawful reason to do so.

Contract
We use your information to process your order, deliver your products, manage your account and provide customer service.

Legal obligation
We may need to keep certain information for tax, accounting, legal or regulatory reasons.

Legitimate interests
We may use your information to run and improve our business, respond to enquiries, prevent fraud, improve our website and understand customer activity.

Consent
We use consent when you sign up to receive marketing emails or agree to certain cookies. You can withdraw consent at any time.
 

6. Marketing emails

If you join Alfie’s List or sign up to our newsletter, we may send you emails about:

• Barkie by Alfie updates

• Product launches

• Offers and promotions

• New collections

• Crowdfunding or pre-launch news

• Alfie-approved content

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us. We will not sell your email address to anyone.
 

7. Cookies and similar technologies

Our website uses cookies and similar technologies. Some cookies are needed for the website to work properly, such as checkout, security and account functions. Other cookies may help us:

• Understand how visitors use our website

• Improve our website

• Remember preferences

• Support marketing and advertising

• Measure performance of adverts or campaigns

Where required, we will ask for your consent before placing non-essential cookies, such as analytics or marketing cookies. You can manage your cookie choices through our cookie banner or browser settings.

For more information, please see our Cookie Policy: www.barkiebyalfie.com/cookie
 

8. Who we share your information with

We may share your information with trusted service providers who help us run Barkie by Alfie. This may include:

• Wix — website, checkout, customer accounts and website hosting

• Wix Payments, Stripe, PayPal or other payment providers — payment processing

• Royal Mail, Evri, DPD or other delivery providers — order delivery

• Email marketing providers — newsletters and customer emails

• Google Analytics, Meta Pixel, TikTok Pixel or similar tools — website analytics and advertising, if used

• Accountants, legal advisers or professional advisers — business and legal support

• Authorities or regulators — if required by law

We only share the information needed for them to provide their service.
 

9. Payments

Payments on our website are processed securely by third-party payment providers. We do not store your full card details. Payment providers may process your payment information in line with their own privacy policies and security standards.
 

10. International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we will take reasonable steps to make sure your personal information is protected in line with UK data protection law. This may include using providers that have appropriate safeguards in place for international data transfers.
 

11. How long we keep your information

We only keep your personal information for as long as needed. As a guide:

• Order and transaction records: up to 6 years for tax and accounting purposes

• Customer account details: while your account is active, or until you ask us to delete it, unless we need to keep certain records

• Contact form messages and customer service emails: up to 24 months

• Newsletter details: until you unsubscribe or ask us to delete them

• Cookie and analytics data: for the period shown in our Cookie Policy or cookie settings

• Legal, complaint or dispute records: as long as needed to deal with the issue

When we no longer need your information, we will delete it or anonymise it.
 

12. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or damage. This includes using secure systems, trusted service providers and access controls where possible. No online system is completely risk-free, but we do our best to keep your information safe.
 

13. Your rights

Under UK data protection law, you may have the right to:

• Ask for a copy of the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your information

• Ask us to restrict how we use your information

• Object to certain uses of your information

• Ask us to transfer your information

• Withdraw consent where we rely on consent, such as marketing emails or non-essential cookies

To make a request, contact us at: hello@barkiebyalfie.com . We may need to confirm your identity before dealing with your request.
 

14. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to help. You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. ICO website: www.ico.org.uk
 

15. Links to other websites

Our website may include links to other websites, social media platforms or third-party services.

We are not responsible for the privacy practices of other websites. Please read their privacy policies before sharing your information with them.
 

16. Updates to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page, with the date updated at the top.
 

17. Contact us

For privacy questions or requests, please contact:

Barkie by Alfie Ltd
Email: hello@barkiebyalfie.com
Website: www.barkiebyalfie.com